32,000 weekend rides being offered to reduce drunk driving in Columbus
COLUMBUS (WSYX/WTTE) —
Up to 32,000 round-trip rides are being offered to reduce drunk driving through a partnership between the City of Columbus, Anheuser-Busch and Lyft, officials announced Wednesday.
The program encouraged people to plan ahead to “Be a Designated Rider.”
Starting this weekend through through December 31, up to 2,000 round-trip Lyft rides will be offered each weekend.
Anheuser-Busch will share ride codes on Facebook and Instagram every Thursday at 2:00 pm, which can be used to claim a $30 Lyft ride credit (two $15 one-way rides) for that particular weekend, according to the company.
People must be 21-years of age or older to qualify.
"This brewery has been in Columbus since 1968. We're part of this community," said Katja Zastrow, vice president of corporate social responsibility – Better World, Anheuser-Busch. “It's in everyone's best interest to reduce drunk driving."
The program provides support for additional CPD officers to target specific areas for DUI enforcement based on statistics, Lt. Paul Weiner with the CPD Traffic Bureau said.
Dozens of cars promoting the program will travel around events including Ohio State football games, festivals, and other locations.
The "first-of-its-kind program" is part of a global effort by Anheuser-Busch, Zastrow said. The company is also partnering with cities in countries including China, Mexico, and Belgium to reduce harmful alcohol use, she said.