Nike to release the Nike Pro Hijab early next year
Nike announced the Nike Pro Hijab will be released early 2018.
The sports clothing company said the Pro Hijab has been a year in the making. They said the inspiration for the new line comes from their founding mission, "to serve athletes, with the signature addendum: If you have a body, you’re an athlete."
Nike said over recent years, meetings with top-flight athletes have illuminated performance problems associated with wearing a traditional hijab during competition. Amna Al Haddad, a female weightlifter from the United Arab Emirates, told Nike how the garment’s weight, the potential for it to shift during action, and its lack of breathability disrupted her focus. According to Nike, she also detailed her extreme difficulty finding performance hijabs; Amna had only one competition-worthy covering so she had to hand wash it every night during competitions.
Nike said their Nike Pro team was inspired to create a product that's to the quality of their other Nike Pro products. They aimed to make the hijab "inconspicuous, almost like a second skin."
Nike said the prototypes were again wear tested by elite Nike athletes including Emirati figure skater Zahra Lari and Nike+ Run Club Coach Manal Rostom. The sports clothing company said everyday athletes from around the Middle East, including runners and cyclists, also assessed the hijabs.
According to Nike, the logo on the Pro Hijab came a request of the athletes.
"The designers placed a signature Nike Swoosh just above the left ear to highlight the hijab’s pinnacle performance nature," said Nike. "The hijab’s debut colors: black, vast grey and obsidian, were similarly based upon the consulting athletes’ desire for dark neutrals."
Nike hopes the Nike Pro Hijab will help more girls to participate in the recommended sports activities of 60 minutes or more.
The product is expected to be released early 2018 in a variety of sizes and colors.