Build-A-Bear launches Pay Your Age Day July 12

(MGN)

WASHINGTON (CIRCA) - In honor of Build-A-Bear Workshop's new Count Your Candles birthday campaign, the stuffed animal retailer is celebrating Pay Your Age Day on Thursday, July 12.

Patrons in the U.S., U.K. and Canada are invited to participate in the in-store promotion, with plushy pals costing purchasers' current age in dollars or pounds.

"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays," said Sharon Price John, BABW president and chief executive officer, in a statement. "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores—an experience we designed especially to commemorate birthdays in a memorable way."

Children interested in participating are encouraged to have a parent or guardian over 18 enroll in the no-cost Build-A-Bear Bonus Club rewards program.

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